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Pianca Catalogo Armadi 2013: passiamo in rassegna.

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Non bisogna aver fatto anni di studi per intuire che, almeno in parte, l’ origine della parola Armadio abbia qualcosa in comune con l’ambito bellico;

anche in inglese, seppur senza alcun apparente legame di significato, il caso, forse, ha fatto sì che la parola “Wardrobe” (armadio) contenga al suo interno la parola “War” (guerra)

Per PIANCA, metaforicamente parlando, ogni catalogo è un’ arma con cui difendersi ed aggredire il mercato;

e gli Armadi sono, sempre metaforicamente, i reparti scelti.

La gamma degli armadi è quel che ha da sempre contraddistinto Pianca, il bestseller, la parte migliore della nostra produzione

giusto, perciò, tornare a mostrare i muscoli in quello che sappiamo fare meglio.

zona notte armadi 2013

L’Azienda, in collaborazione con lo stylist Stefano Gaggero e coadiuvata dalla direzione artistica firmata Fattorini + Rizzini + Partners, ha inteso puntare tutto sulla la versatilità.

Per sottolineare questo aspetto, si è deciso di continuare il viaggio di PIANCA, cominciato in occasione della brochure PIANCA HOME, in giro l’Italia e per i suoi paesaggi, i suoi differenti linguaggi estetici, le sue varietà.

Un pavimento in cemento tramite un essenziale armadio laccato bianco sottolineano uno skyline urbano; 

pianca armadio crea

Mentre un simile laccato lucido creta sembra contrapporsi esteticamente al precedente se inserito in un ambiente con assi in legno di una casa tipicamente alpina

pianca armadio plana

 Come in ogni plotone che si rispetti ci sono anche i novizi; 

ovviamente, rispetto al paragone militaresco, è ben diversa l’ attenzione e l’ importanza che viene loro riservata:

sono i giovani su cui puntiamo le nostre speranze, infatti, ad avere un posto di primo piano

Di grande effetto l’ anta Raggio con le sue caratteristiche incisioni verticali

pianca armadio raggio

 

oppure l’ innovativa anta Vitrum, essenziale e dall’ alto contenuto tecnico, formata da un telaio di alluminio e un unico piano in vetro

pianca armadio vitrum

e Island, non un armadio, certo, quanto più un modulo cabina, di grande pregio e fascino 

Pianca Island

Trovano finalmente spazio all’interno di un catalogo fotografico gli armadi Nastro, Riflesso (presentati al Salone 2012 e inclusi nello Spazio Sketchbook Night) e la sorella più grande di quest’ultima Crea (annoverata all’interno del magazine Ex Factory #2).

Tante novità infine sono state apportate anche ai modelli già veterani, quali l’introduzione della finitura rovere borgogna (sia per l’esterno che per l’interno), nuove attrezzature marchiate PIANCA, apertura push-pull nella collezione Plana e tanto altro.

Una nota di malinconia per Mirage, Kyoto e Window che raggiungono l’età del congedo e cui dobbiamo un lungo servizio e i fasti di grandi vittorie passate.

Ma largo ai giovani!

10 modelli di armadio per una gamma sconfinata di possibilità, e di stili.

Il primo di una serie di lanci che vedranno rinnovare l’ intera offerta aziendale da qui alla prima metà del 2014.

Compagnia,

rompete le righe.

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