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Time to market? Yes we can

Sure it won’t be easy, but, as Gene Wilder used to say in one of my favourite movies:

It could work!

No no, what we’re talking about is not to bring back to life a dead monster, nothing related to fantasy and psynce fiction but something absolutely real:

time to market and immediate delivery.

Furniture companies often prefer to focus their marketing strategies on breaking product news, looks better to fight the war against their competitors presenting every year a  bunch of product previews and launching pieces of new design, rather than upgrading and improve their already on sale goods

Cause  news are defenetly easier to spend through their communication channels, and testify a lively company.

Despite of some good news we’re unveiling at this 2012 Milan Salone del mobile, we keep repeting ourselves that we must “create good objects more than good-looking ones”; well, lately, these years, services supporting products have become more and more important, so much that often they determine the product quality itself. 

Service is product and product is service, so Pianca, by now,will focus his attention more and more on service.

Fast development and launch processes, get to the shop with a wide range of ready-to-sell objects and provide a fast precise delivery to the consumer. All togheter.

‘Cause being on time is important ( this is even more true said by a chronic latecomer like i am) .

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