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gita in a Milano #2: thanks day Frette

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Lasciata la stazione della metro milanese di Cadorna, procedo per Foro Buonaparte

La zona è elegante, arrivo al palazzo, stile classico signorile milanese con scale in ferro battuto e stucchi.

pianca frette open day milan

Entro in appartamento, davvero un bijoux, con soffitti alti e stucchi bianchi.

Un mese fa scrivevamo riguardo l’ allestimento di Frette, marchio tessile di fama mondiale.

Una bella idea quella di riservare un Open Day ai partner di questa campagna di vendita, un ringraziamento non banale e assolutamente da non dare per scontato.

Perciò eccoci qui e con noi all’ingresso troviamo il nostro Filo, vestito dalla nuova collezione primavera/estate Edmond, la più contemporanea e fresca dell’Azienda.

Un ombrellone, una bella poltroncina a boule per esterno e fa subito estate, tutte cose, ahimè, ormai tristemente passate.

pianca frette open day milano letto filo

Intorno a me, oltre ad altri rappresentanti di altri partners, solo i tessuti che, come ci spiega Ornella Albizzati, Director Style-Head of Design di Frette, sono ispirati per colori, tonalità e disegni alla Liguria, alla Sicilia e alla Provenza.

Ci sono anche dei tableau appesi al muro, delle sorta di “moodboard” che raccolgono gli spunti da cui è partita l’ispirazione: scampoli di tessuti, disegni, foto.. il processo creativo a parete.

pianca frette open day milano moodboard

 

 

E poi i letti soffici, perfetti, con copriletti, copertine, cuscini vari perfettamente coordinati… che meraviglia!

Sottolineata da qualche manichino qui e lì, la linea “fashion” di abbigliamento da notte e casa. rigorosamente in seta e cotone delicato.

più in là un grande camino e un intimo terrazzino.

 

Ornella ci riferisce una piacevole sorpresa, il nostro letto è stato ritratto in uno scatto del prossimo catalogo, distribuito a primavera e realizzato alla Cervara di Portofino; PIANCA in un ex antico monastero, il design che sta ovunque.

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Responses to “gita in a Milano #2: thanks day Frette”

  1. Bellissimo showroom, bella storia. Bell’articolo! e chi non conosce Frette!

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