Pianca

Spazio Modul system  has represented a step forward in the world of furniture systems.

This extension of modularity (containers every 10 cm) permits almost every solution.

 Thanks to a wide range of new finish it became a unique instrument of design, it’s almost like a pencil designing the space to our needs and tastes.

A blank page and endless possibilities.

Spazio Moduli catalogue (in 2011) 

is the first piece of work designed to express this new world of containment. 

But it was necessary to go further, let’s call it dissatisfaction of the artist or whatever… 

And so it comes to light what can be considered the new chapter of the “Saga”, we had already anticipated during the working phase, in our official Facebook page: 

Sketchbook Spazio DAY & NIGHT.

What we have not said is that Andrea Castrignano,, interior designer and media character, will work with us. 

The challenge was to maintain a simple and direct tone, because the purpose of the project was to simplify the life and the choice, both of a consumer, of a designer and of a seller.

The risk was to simplify too much, so much to result superficial, trivial or worse of low quality.

 The imaginative approach of Andrea and its team on treating topics as interior design, the personification of the spaces, the colour and the decoration, have made us see in him the right person to re-interpretate Pianca in a “lighter way”.

We had already had the possibility to collaborate in April-May 2012, during two episodes of the show “Changing home, changing life” on the air on the digital channel Mediaset LA5, but this time it wasn’t only about participating to an interior design project, but to work together to a wide range of possibilities and most of them unedited.

 And from the results it seems we had made the right choices.

 It presents itself as a pad of notes; inside: quick suggestions, a collection of proposals that were born during this last year.

 At the center of our attention: only the real needs of the costumer, his spaces and his house.

 And we have given very different styles to dress up the rooms, but most of all we have given dimensions to the rooms.

 4 tastes proposed on 5 prearranged walls, both during day and night.

Minimal on a 2.70 m width wall or Parisian on the 3,90? Warm wood for 3 meters, cement on the 3.30 or colour on the 3.60.

 A total of 40 compositions. A big work indeed.

 The obstacle of such a great abundance of settings, deciding to catch quickly the best suggestions and leaving it open to the modifications of the last moment, encouraged us to hang metaphorically the reflex camera to the nail, choosing the digital modelling and the realization of virtual render. This is the only compromise that we allowed to ourselves.

 To simplify the reading of this volume it came natural to suggest to give an agenda look to the pages, the dimensions of the rooms create brochures that are easy to reach and to memorize.

Night and day are becoming, in contrast, front and back at the same time, permitting to pass from light to darkness with the simple gesture of turning the book over. 

Looking at the product we didn’t only confirm the basis of the catalogue 2011, applying it also to the night zone but for the first time we can see the glass, the mirrors and the rock becoming the top and the sides of the modules; for a total covering.

The occasion seemed perfect to insert inside the book also other news presented at the last edition of the Salone del Mobile of Milan (have a look at them in the 3d show of the stand):

3 new wardrobes, Plana  swing door with push/pull opening, Nastro e Riflesso, as well as two new stuffed beds,  Aladino e Piumotto, this last one designed just for the episodes of April and signed by Andrea Castrignano.

 Many things to talk about and returning to the artistic metaphor, a lot of colour on the painting board.

 It’s easy to draw if we leave space to imagination.