Come in una partita di Risiko, stiamo posizionando i nostro carri armati e bandierine un po’ ovunque.
Lo scopo del gioco ovviamente è vincere, la strategia, diversamente dal famoso gioco in scatola, non è necessariamente quella di puntare sulla quantità e sulla diffusione dei nostri punti vendita.
Perchè a pagare di più può essere la qualità.
Qualità dei mobili la diamo per assodata, ma la qualità si declina in svariati ambiti:
qualità del servizio offerto, possibile solo se si creano delle autentiche partnership con i rivenditori, in grado di cogliere lo spirito aziendale e di trasmetterlo al consumatore;
e ancora la qualità nell’esposizione, perchè solo uno showroom ampio e ben curato può evocare quel concetto completo di stile per la casa che da anni Pianca persegue.
Ma per supportare tutte le nostre truppe, segnaliamo un appuntamento da non mancare per gli abitanti di Napoli e provincia:
da domani 14 giugno comincerà alla Mostra d’Oltremare la 55° Fiera della Casa. Per 10 giorni di fiera ed eventi saremo presenti con il nostro rivenditore Pierre di Marcianise (CE).
A presto altri reportage dal fronte.
(Intanto attacchiamo con 3 carri dalla Kamchatka…)
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